Case study
Improve Sales Team Performance and Training Adoption Rates Using Arivu
Problem Statement
A microfinance firm in India sought to enhance its sales team’s skills and improve customer adoption of its financial services. With teams spread across diverse regions, the firm faced challenges in delivering effective and consistent training. To address this, the firm implemented microlearning through the Arivu Platform, leveraging bitesized, goal-oriented training modules and advanced analytics to engage sales teams and improve their performance.
Objective
To implement microlearning through Arivu to deliver accessible, engaging, and personalized training that enhances sales skills, improves customer engagement, and boosts adoption rates of trainings
Challenges
Ineffective Traditional Training
Time
Constraints
Language and Cultural Barriers
Limited Tracking of
Training Impact
Methodology
01
Implementation of Microlearning Modules
Bite-Sized Content
Mobile-First Design
02
Personalization with Goal-Based Learning
Skill Mapping
Localized Training
03
Gamification and Interactive Learning
Engaging Formats
Gamified Rewards
04
Real-Time Analytics and Feedback
Content Usage Insights
Progress Dashboards
Key Outcomes
Higher Training Engagement
• Training completion rates increased by 45%, as bite-sized modules fit seamlessly into daily schedules.
• Sales teams reported 30% higher satisfaction with the microlearning approach compared to traditional methods.
Improved Sales Performance
• Sales conversion rates increased by 25%, attributed to better understanding of products and improved objection handling.
• Customer adoption rates rose by 35%, as sales teams delivered clearer, more consistent messaging.
Localized and Inclusive Learning
• Multilingual training content increased participation among regional sales teams, fostering inclusivity.
Data-Driven Improvements
• Insights from Arivu analytics allowed continuous optimization of training content, ensuring it remained relevant and
impactful.
Scalable Training Model
The microlearning approach was easily scaled across the organization, standardizing skills while accommodating diverse learning needs.
Arivu Benefits
